As part of IBM's 'Mobile First' strategy, IBM has established an OEM partnership with APPLAUSE. This is part of IBM Blue Mix enabling higher quality and effective Mobile Apps through an iterative development process.
One central cloud application delivers:
- Crash reports and any associated pertinent information; OS and App version. Dialog location within the App.
- Analytics reporting on user sentiment about the app through written reviews and feedback scores on the Apple App Store and Google Play.
- History of sentiment over time, this provides developers to see clear patterns in customer experience as it relates to their release cycle.
- Ability to compare the sentiment of multiple apps. For example, compare the sentiment of a competitors App to your own.
- Create a feedback loop irrespective of where you are in the development cycle through special feedback features for when an App is in Beta.
